Insights

[11/02/2025] ACTUM Digital rozšiřuje úspěšné partnerství s BILLOU

ACTUM Digital a BILLA posilují své strategické partnerství v oblasti digitálních řešení a správy obsahu.

ACTUM Digital má dva nové Sitecore MVP pro rok 2025

ACTUM Digital posiluje svou pozici předního Sitecore partnera - dva členové týmu získali prestižní ocenění Sitecore Most Valuable Professional (MVP) pro rok 2025. Anna Pokorná a Mark Cassidy byli mezi pouhými 241 MVP profesionály vybranými celosvětově v tomto roce.

[21/01/2025] ACTUM Digital vítězí v soutěži Kentico Site of the Year 2024

Společnost ACTUM Digital zabodovala v prestižní soutěži Kentico Site of the Year 2024, kde získala první místo v kategorii B2B. Porota ocenila práci na webu medmix.swiss, švýcarského lídra v oblasti přesných průmyslových technologií.

[13/01/2025] Budování digitální excelence: Thomas Lang formuje budoucnost ACTUM Digital Německo

Thomas Lang je zkušený generální ředitel s mimořádnými zkušenostmi s transformací a rozšiřováním společností založených na technologiích. 

[13/01/2025] ACTUM Digital posiluje v Německu díky akvizici kuehlhaus AG

Akvizicí německé digitální agentury kuehlhaus AG s obratem přibližně 125 milionů korun významně posilujeme svou pozici na největším evropském digitálním trhu a upevňujeme roli klíčového partnera pro digitální transformaci v regionu DACH.

[06/01/2025] Mark Cassidy se připojuje k ACTUM Digital

Mark Cassidy, jeden z předních světových odborníků na Sitecore se připojuje k ACTUM Digital jako lídr ve strategii Sitecore a digitální transformace.

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[07/12/2024] Salesforce Winter '25 Release – Everything You Need to Know

What’s new in the Salesforce Winter '25 Release? AI, enhanced workflows, and smarter tools to boost productivity and optimise your CRM.

[06/12/2024] Jak se vyznat v hypu okolo AI: Osvědčené postupy podle Jakuba Michaličky

Prozkoumejte odborné postřehy Jakuba Michaličky, ředitele divize AI & Data ve společnosti ACTUM Digital, o tom, jak se vypořádat s výzvami při zavádění AI, současnými trendy a osvědčenými postupy pro využití AI v podnikání.

[04/12/2024] Sitecore Symposium 2024 Wrap-Up

Explore key takeaways from the Sitecore Symposium 2024, including AI innovations, marketplace announcements, HIPAA readiness & Sitecore’s business focus in Europe. 

[22/11/2024] Škálování B2B e-commerce napříč zeměmi: Výzvy a řešení

Objevte výzvy přeshraničního elektronického obchodování B2B a zjistěte, jak nástroje využívající ERP, CRM, PIM a umělou inteligenci pomáhají výrobcům na mezinárodní úrovni.

[18/11/2024] Xperience by Kentico Community Plugin pro Bynder Images

Zjednodušte si správu obrázků v Kentico CMS s Bynder DAM. Změna velikosti řízená umělou inteligencí urychluje a zefektivňuje úpravy obsahu.

[04/11/2024] Pascal Strnad: Vedení expanze ACTUM Digital ve Švýcarsku - rozhovor

Seznamte se s Pascalem Strnadem, novým výkonným ředitelem společnosti ACTUM Digital pro Švýcarsko. 

Pascal, který je zapálený pro digitální transformaci, se s vámi podělí o důvody, proč nastoupil do společnosti Actum, o své plány na růst a o nový přístup, který přináší na švýcarský trh. 

[05/10/2023] SAP Business One nebo SAP S/4HANA Public Cloud? Správná volba pro vaši firmu

Seznamte se s rozdíly mezi SAP Business One a S/4HANA a rozhodněte se pro svou firmu na základě informací. Čtěte dále a najděte ideální řešení ERP.

[05/10/2023] SAP Business One nebo SAP S/4HANA Public Cloud? Správná volba pro vaši firmu

Seznamte se s rozdíly mezi SAP Business One a S/4HANA a rozhodněte se pro svou firmu na základě informací. Čtěte dále a najděte ideální řešení ERP.

[03/10/2024] How DAM Systems Bring Order to Content Marketing

Find why B2B marketers struggle to scale their content and how Digital Asset Management (DAM) systems bring order to content operations.

[11/07/2024] AI in Cybersecurity: Threats and Solutions

Explore the role of AI in cybersecurity. Learn how cybercriminals use AI for malicious purposes and strategies organisations can employ to defend against them.

[28/06/2024] AI-Driven Design: A New Era for User Experience

The main trend in the AI world is hiding behind the anticipatory design. Learn how AI and UX blend to predict users' needs before they articulate them.

[27/06/2024] How to Prepare for Salesforce CRM Implementation

A guideline for 10 initial considerations before implementing Salesforce CRM. Learn about business models, data quality, training, and more to optimize your CRM strategy.

[24/06/2024] Cost-Effective Alternative to Adobe Experience Manager

Is there a way to maintain top-tier website management without breaking the bank? The answer might surprise you. 

[21/06/2024] Sustainability and AI in Manufacturing Ecommerce

Discover how AI is revolutionizing green manufacturing and sustainable ecommerce in Europe, driving efficiency, reducing waste, and enhancing brand value. 

[30/05/2023] Process Automation with Salesforce Flow Orchestration

Struggling to optimise Salesforce Flow Orchestration? Learn how to streamline workflow automation, task scheduling, error handling, and resource allocation.

[23/05/2024] Strategies for Optimizing Channel Sales in Manufacturing

Explore effective strategies for channel sales in manufacturing. Learn about partner types, benefits, and the use of PRM systems for profitability. 

[20/05/2024] AI-Powered Dynamic Pricing in Ecommerce

Learn how AI-driven dynamic pricing revolutionizes manufacturing, optimizing pricing strategies for maximum profitability and competitiveness.

[12/04/2024] How AI in Self-Service Portals Improves Customer Experience

Explore how AI-driven self-service portals are transforming B2B customer service, offering 24/7 support, enhanced search capabilities, and personalized experiences. 

[10/04/2024] Salesforce Tableau Pulse Overview

Tableau Pulse makes data accessible to all through AI and storytelling. Learn who it is for, how it works, and how it can change daily manufacturing operations. 

[02/04/2024] Manufacturing Commerce 2024: What to Expect 

Explore key insights into manufacturing commerce 2024, highlighting innovations, sustainability, and direct-to-consumer trends shaping the industry.

[05/03/2024] Salesforce Spring '24 Release Notes – What's New?

What’s new in the Salesforce Spring '24 Release? Here are the 11 most notable features Salesforce CRM users can try out right now. 

[22/02/2024] 10 Generative AI Use Cases for Marketers in 2024

Generative AI is reshaping marketing with innovative applications. Here are some of the most exciting use cases.

[06/02/2024] Best Practices for High Conversion Rates on Checkout Pages 

Are you eager to improve your website’s performance without heavily investing in ads? Feel free to use our UX and accessibility tips for inspiration.

[23/01/2024] Lead Scoring Strategies for Better Sales Conversions

Knowing when to offer a case study or push for a product demo makes the difference in sales conversions. Lead scoring is the cornerstone of this process. Learn how to ensure that sales efforts are timely and impactful. 

[14/12/2023] Artificial Intelligence Features In CMS - State Of The Market

Discover how CMS providers incorporate Artificial Intelligence features into their systems, address privacy issues, and change the lives of content creators.

[27/11/2023] How to Estimate CMS Project Costs

Explore effective strategies for accurate CMS project delivery estimates, enhancing success in presale phases for agencies and clients.

[22/11/2023] How Einstein Bots Simplify Customer Requests

Einstein Bots revolutionize customer service with AI efficiency. This article delves into the capabilities of Einstein Bots, where they are available, the benefits they offer, and a glimpse of what's possible in the future. 

[21/11/2023] Hacking Add-to-Cart Rate with CRO Best Practices

Discover how to skyrocket your ecommerce add-to-cart rates with our expert CRO, UX, and A11Y tips. In this article we share best practices on how to transform clicks into customers.

[16/11/2023] Proven Do's and Don'ts in B2B Lead Nurturing

Lead nurturing in the B2B sector is not just a tactic; it's an ongoing strategy that can significantly affect the bottom line. This guide delves into the key stages of lead nurturing, offering insights into the do's and don'ts that can make or break your efforts.

[15/11/2023] The Hidden Costs of Scattered Data in Financial Reporting

Explore the critical role of financial reporting in business success and the challenge of multiple data sources. In this article, we share practical solutions for better data management.

[27/10/2023] Data-Driven Strategies for Preventing High Employee Churn

Ensuring the best minds and hands in the industry are on your payroll is important to staying competitive in modern business. Learn how data-driven strategies can help reduce high employee churn and enhance your workplace.

[20/10/2023] Cost Drivers for B2B Web Solutions | CMS Project Breakdown

Discover the cost drivers for B2B web solutions and the factors affecting CMS project prices. In the article, we share insights into CMS price ranges and budget considerations.

[17/10/2023] Picking a Digital-First DAM Platform

Explore the limitations of legacy DAM systems and discover how Sitecore Content Hub offers a more user-friendly, flexible, and cost-effective solution for Digital Asset Management.

[16/10/2023] Review: Navigating the Content Crisis with Sitecore Content Hub

Learn how Sitecore Content Hub can be the cornerstone of your digital transformation strategy. This user review explores its structured approach to content management, collaboration, and analytics.

[10/10/2023] Selecting the Ideal Enterprise CMS: Key Considerations

Enterprise Content Management Systems (CMS) are indispensable for businesses. This guide delves into the critical factors for selecting an enterprise-level CMS that aligns with your business goals.

[06/10/2023] A Comprehensive Guide to Migrating from Sitecore XP to Sitecore XM Cloud

Dive into the world of Sitecore XM Cloud and unlock a future-proof CMS experience. This guide explores the transition from Sitecore XP, offering insights and strategies for a successful migration.

[05/10/2023] SAP Business One nebo SAP S/4HANA Public Cloud? Správná volba pro vaši firmu

Seznamte se s rozdíly mezi SAP Business One a S/4HANA a rozhodněte se pro svou firmu na základě informací. Čtěte dále a najděte ideální řešení ERP.

[29/09/2023] Leverage Technology to Enhance Content Operations

Learn how cutting-edge technology can supercharge your content operations. Dive into AI-driven content creation, the magic of headless CMS, and expert insights to elevate your B2B content game.

[11/09/2023] Data is Useless...

Explore the untold story of data and how it can become a treasure trove of insights and opportunities in the right hands. Learn why companies struggle to harness data and how to make "useless data" useful.

[08/09/2023] How a Recommendation Engine Can Boost Sales in B2B Manufacturing

Discover how implementing a recommendation engine can significantly enhance sales in the B2B manufacturing sector. Explore the benefits and strategies behind this powerful tool.

[30/08/2023] Navigating the Shopware 5 Transition: Upgrade or Migrate? 

Confused about upgrading Shopware 5 to 6 or migrating? Get insights from experts to make the right choice for your business. Read on to explore.

[25/08/2023] Next level of Product Listing Pages – 17 Advanced Features

Explore how to optimize your ecommerce product listing pages with advanced usability and accessibility features, boosting user engagement and conversion rates.

[24/08/2023] How Sales Pipeline Management Can Transform Business

Discover how Sales Pipeline Management can revolutionize your business strategy, driving B2B lead generation, optimizing sales processes, and boosting revenue.

[21/08/2023] SAP S/4HANA Cloud - MythBusters

Uncover the truth about S/4HANA Cloud and its capabilities in this myth-busting article. Learn how the Clean Core policy benefits both SAP and customers and discover the real story behind custom Fiori applications and their development costs.

[18/08/2023] Data Integration and Interoperability with Salesforce  

Explore the world of data integration and interoperability with the Salesforce platform to unlock enhanced insights, efficiency, and unparalleled success.

[17/08/2023] Gain control of your content

Learn how to overcome the content crisis with a strategic approach, modular content, and powerful tools like Sitecore Content Hub.

[11/08/2023] 23 Essential UX and A11Y Features for Product Listing Pages

Ready to improve your product listing pages (PLPs), taking them to the next level? Whether you're new to the world of ecommerce or a seasoned pro, there are basics that every PLP should have.

[10/08/2023] The Danger of Going Too Fast with Digital Transformation

Are you moving too fast with digital transformation? Explore the worst “best practices” impacting your digital transformation program and how to avoid them.

[08/08/2023] SAP S/4HANA Release 2308: Co je nového?

Připravte se na vylepšení, která změní pravidla hry, v SAP S/4HANA Cloud Release 2308. Objevte nejnovější funkce a inovace v této nadcházející verzi, které nově definují vaše obchodní operace.

[28/07/2023] AI is transforming customer care - Part 2

AI is helping customer care agents with resolving complex challenges for their clients, resulting in quicker resolution and less stress on agents.

[28/07/2023] Factories of the Future: How Salesforce's AI & IoT Pave the Way  

Discover how Salesforce's advanced AI and IoT are reshaping manufacturing, optimizing processes, and shaping the factories of the future. 

[27/07/2023] AI is transforming customer care - Part 1

Traditionally, customer service chatbots were often limited by their robotic nature and formulaic responses. However, recent advancements in AI have set the stage for chatbots to become smarter, more conversational, and more helpful. 

[21/07/2023] Maximize Content Value: Tips for Effective Content Management 

Maximize content value with effective management. Learn tips to engage your audience, optimize distribution, and drive results for your business.

[14/07/2023] CRM Tech for Building Customer Trust in Manufacturing 

Explore key strategies and insights on how manufacturers can harness the power of CRM technology to cultivate customer trust & loyalty. 

[13/07/2023] Co je cloudové ERP a proč si ho vybrat?

Zjistěte, co je to cloudový ERP, jaký je rozdíl mezi cloudovým a tradičním místním ERP a proč jej vedoucí pracovníci považují za chytrou volbu pro podnikání.

[30/06/2023] The Importance of Content Strategy for Digital Marketing Success 

Content strategy is an important digital marketing method for manufacturers in 2023. Find out why this strategy is compulsory and how to set up an effective content operations system for your brand.

[29/06/2023] How Can Manufacturers Reduce Downtime with Real-time Data Monitoring 

Real-time data monitoring holds the potential to propel manufacturing brands toward maximal productivity and lessened downtime. Find out the full details of this leading and the role we can play in helping your brand implement it. 

[16/06/2023] Checklist: 30 Must-Have Features for Stellar Product Detail Pages 

Discover best design practices for usability and accessibility of product detail pages. Let’s get through our checklist of 30 recommendations.

[07/06/2023] Improving Efficiency and Productivity in B2B Ecommerce  

Having a dedicated B2B ecommerce platform is a must, but how can you maximize its potential? Explore strategies & tech solutions for streamlined operations and enhanced efficiency in B2B ecommerce. 

[06/06/2023] How Salesforce CRM Helps Manufacturers Improve Communication 

Communication and collaboration must be at its peak for your manufacturing company to move forward. Find out how CRM can streamline information flow within your organization. 

[19/05/2023] How Big Data Analytics Impacts Manufacturing & Supply Chain

Unleash endless possibilities in manufacturing supply chain operations with big data analytics. Discover implementation steps for maximum benefits.

[18/05/2023] Why Does B2B eCommerce Need to Go Beyond Amazon

Digital commerce evolves B2B eCommerce, demanding Amazon-like experiences. But replicating Amazon isn't enough; B2B must go the extra mile.

[16/05/2023] Ebook: 4 Steps to Perfect Online Product Marketing

Discover the crucial balance between cost-effective solutions & innovative technology for manufacturers. Explore the power of PIM and ecommerce to drive growth and generate substantial online revenue.

[12/05/2023] How Business Applications Can Save You Time

Have you ever thought about how much time you or your teams spend on repetitive administrative tasks over the course of a working day, a week, a month?

[12/05/2023] How to Choose the Right B2B Ecommerce Platform: Manufacturer's Guide

Streamline the search for your manufacturing company's B2B ecommerce platform with this guide. Learn the step-by-step process to find your perfect fit.

[11/05/2023] Challenges Manufacturers Face in Managing Sales and Marketing Data

Learn about the key challenges manufacturers face in managing sales & marketing data, how to address these issues and improve business outcomes.  

[10/05/2023] Lotus Notes apps VS Microsoft Power Platform and Dataverse  

Find out why businesses are switching from Lotus Notes to flexible, scalable alternatives. Learn how to migrate from Lotus Notes apps to Microsoft Power Platform.

[04/05/2023] Optimizing Production Efficiency with Predictive Maintenance

In the rapidly evolving world of manufacturing, efficiency remains a constant watchword. Businesses are continuously searching for new methods and strategies to boost efficiency...

[21/04/2023] Why Should Be Paying More Attention to CRM

Are you still managing your customer relationships with outdated methods, risking major miscommunications and loss of trust? Find out why implementing a CRM tool is a must.

[17/04/2023] Boost Product Page Conversion Rate through Marketing Automation

What’s the lowest-hanging fruit in ecommerce? You are right; it’s your online conversion funnel...

[14/04/2023] ACTUM Digital and Dormer Pramet - SAP Quality Award 2022 Winners

Discover why SAP endorses ACTUM as the best solution for complex projects, and how we launched a B2B commerce site in just months, leveraging a robust platform for maximum advantage.

[06/04/2023] How to Prepare Employees for Change and Save Costs in The Process

Are you introducing new technologies or processes to your company? Read how to prepare your employees for change and avoid hidden costs.

[29/03/2023] We read for you: Our Top Article Picks on CMS

We have carefully curated a list of articles that covers everything you need to know about CMS and the latest updates...

[28/03/2023] How to Create a Step-by-step User Scenario 

The most effective way to gain insight into your customers’ wants, goals and motivations is through user scenarios. Find out how you can create them.

[27/03/2023] CMS: Skip comparing features and create user scenarios instead

Choose a CMS based on how well it meets the tasks and requirements of your most relevant user scenarios...

[15/03/2023] How to Build Deeper Customer Relationships with ChatGPT?

ChatGPT is undoubtedly the most discussed machine learning model of today...

[22/02/2023] Salesforce DevOps Center has arrived.

A few weeks ago, Salesforce, the leading CRM platform, introduced the eagerly awaited DevOps Center...

[30/01/2023] First, decide what you want from your company. Then tailor your digital solutions accordingly

Why is it important not to limit yourself to changing just the technology?

[30/01/2023] How do you treat your time?

The time you spend will be gone forever.

[30/01/2023] Presentation and Speaking Tips 

Handy tips to read before any presentation or meeting, both for the presenter and the audience 🔥...

[27/01/2023] Automation of testing web applications

Let’s look at what kind of automated test types we are using in our QA.

[26/01/2023] Agile estimations: how we defined our own best practice

Have you ever struggled to understand how to estimate tasks in an agile project?

[25/01/2023] Compare The Cost of AWS Lambda, Fargate, and EC2 For Your Workloads

A very high-level and simplified comparison to outline a way to make the comparison.

Přechod na SAP S/4 HANA a jak se něj připravit?

Poté co původní verze SAP R/3 oslavila letos třicátí narozeniny, pomalu se na výsluní ERP systému dere nová generace systému ERP od SAP, SAP S/4 HANA...

[24/01/2023] The Future is Now: Why You Need to Plan Your Digital Landscape

In today's digital age, companies must take care and look to the future when designing their digital landscape...

[23/01/2023] Why Digital Maturity is Dead

In the now worryingly distant past of the 2010s, the term digital maturity was first coined and quickly established itself in the common parlance of business-speak...

[23/01/2023] Why You Should Be Investing in Relationship Management

Relationship management, in essence, refers to how a business engages with its customers and other stakeholders...

[09/12/2022] What is Multifactor Authentication for Salesforce?

As of February 2022, Salesforce has redoubled its efforts to get users to commit to MFA. What does it mean?

[28/11/2022] Is Azure cloud cheaper than on premise?

Azure is Microsoft’s cloud computing platform that can provide businesses access to almost any technical service...

[28/11/2022] Headless not for everyone?

Headless CMS solution isn’t for everyone, but it’ll dominate content for years to come

[28/11/2022] Headless versus traditional, how to pick your best fit?

Despite what you may have read on the internet, neither traditional nor headless CMS’ is inherently better than the other. Let's show why.

[10/02/2022] Is the Covid-19 vaccination portal simple and for everyone?

The Covid-19 Vaccination Registration website is currently a public administration portal of great importance. Is it accessible to everyone?

[18/01/2022] The Ministry of Interior's failure in accessibility

Evaluation of the accessibility of the Ministry of the Interior’s website. What problems have we encountered?

[10/01/2022] State of Web Accessibility in the CR Public Sector

An in-depth insight into the Ministry of Interior's report attempting to map the web accessibility in the Czech Republic public sector...

[22/12/2021] Challenges of low vision individuals

There are about 1 billion people with some degree of vision loss globally... 

[25/08/2021] Professional vs. Citizen Development

If you are searching for the right way, how to adopt Low-code, No-code development using Microsoft Power Platform, there are two principal ways: Professional Development and Citizen Development... 

[19/08/2021] What exactly a content hub is, and why you need one

As little as ten years ago, no one had heard of a content hub. Web pages were made, with copy and images...

[19/08/2021] How to go headless without loosing your mind

The headless CMS is one of the most exciting developments in digital content management....