AI Idea Partner

Driving innovations by integrating ChatGPT in Azure OpenAI Services into DAM to make content creation and management even more efficient

Professional Servicess improvement

OpenAI Service

The Case Study focuses on a success story of a Professional Service organisation which specializes in delivering SaaS solutions, Marketing Resource Management, Digital Asser Management (DAM) technology and selling marketing automation software. The organisation leveraged Azure OpenAI Service and ChatGPT to create an embedded generative AI assistant.

The solution helps them to deliver engaging, personalised content that is trained on a customer's brand voice and tone.

Enhancing automation at all levels

Innovative technology

The organisation's content operations platform is built on Microsoft Azure and their customers use it as a single source of truth for creating omnichannel experiences. Microsoft Aure OpenAI Service was used for validation of the viability of integration of OpenAI's ChatGPT.

Benefits

Scalable engaging content

By using Azure OpenAI Service the organisation significantly increased productivity and performance. With basic features such as correcting mistakes and reducing wordiness, it was also used for suggesting additional related topics and increased readability.

Within seconds, the AI assistant can adjust tone, context, and metadata, streamlining marketing copy for greater conciseness. All this leads to improved brand alignment and better engaging the customers.

Related Services

Effective Asset Management

Azure OpenAI also helped the organisation to automate tagging assets, cataloging and searching for the assets in DAM. This automation significantly saved resources and time for marketing teams of customers using their DAM.

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Responsible AI compliance

The AI-influenced content is in compliance with Responsible AI principles. Technology does not aim to replace humans, it simply brings more options and perspectives. But still, it needs control of the human mind.

More about Responsible AI

Driving Efficiency

The described generative OpenAI solution decreased time to market, improved efficiency across teams, and enhanced asset creation and omnichannel distribution.

More about Microsoft Azure

AI Content Coach

Integrating ChatGPT into Azure OpenAI Service paved the way for more innovations such as AI Content Coach. The interactive assistant trained on the DAM text content facilitates ideation and content creation aligned with a customer's brand voice, advancing the vision of comprehensive content operations and scalable omnichannel personalization.

Proven competence

Awards & certifications

Microsoft Gold Implementation Partner since 2005

Winner - Microsoft Business Process Management and Automation Award